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Support Better Dairy - www.happycows.eu

Founded by:

  • Ben & Jerry’s
  • Compassion in World Farming
  • WSPA

Who's in?

Ben & Jerry’s

Ben & Jerry’s have been making great ice cream since the company was founded by school friends Ben Cohen and Jerry Greenfield, back in 1978. Their aim is (& always has been!) to make the best possible ice cream, in the nicest possible way. This includes a commitment to values led sourcing for their ingredients, including milk of course.

In 2003 they initiated their Caring Dairy programme in Europe in partnership with their milk producer CONO, NGO WWF and the University of Wageningen. The programme promotes sustainable dairy focusing on achieving the right balance between Happy Cows – Happy Farmers and Happy Planet. To learn more on how they treat their cows, check out their Cow Cam! They hope this campaign will mean all European cows will one day be as happy as Ben & Jerry’s cows!

Compassion in World Farming

Compassion in World Farming is a charity which is totally reliant on the financial help of its supporters and receives no government funding. It was founded in 1967 by a British dairy farmer who became increasingly concerned by the development of modern, intensive factory farming. Compassion campaigns peacefully to end all cruel factory farming practices and promotes humane, sustainable farming systems, which produce sufficient, healthy food for all, while protecting the environment and the wellbeing of farm animals. Its political lobbying has resulted in EU recognition of animals as sentient beings and landmark agreements to ban the use of barren battery cages for egg-laying hens, narrow veal crates and sow stalls.

Compassion’s Food Business Team positively engages with the food industry throughout Europe and encourages high welfare throughout the supply chain, with great results for both businesses and animals. Over 337m animals (laying hens, chickens, pigs, dairy cows and calves) each year are set to benefit from the Good Farm Animal Welfare Award winners’ policies.

We hope to improve the lives of the EU’s 23m dairy cows through the introduction of effective legislation to protect their health and welfare.



The World Society for the Protection of Animals (WSPA) and its supporters share a vision: a world where animal welfare matters and animal cruelty has ended. Active in more than 50 countries animals are at the heart of WSPA’s work. But people make it happen.

Recent successs include: 170,000 supporters demanding action from the Australian Goverment in stopping long distance transport of farm animals; in the UK WSPA mobiliised people, politicians, the media and other organisations to support dairy farmers and safeguard pasture based farming. And when the citizens of Cataluña asked WSPA to help drive their petition, bull fighting was banned.

WSPA uses scientific cases for the better treatment of animals and encourages nations to commit to animal-friendly practices. Locally, WSPA improves animals’ lives by working directly with communities and owners. Globally, WSPA holds consultative status at the Council of Europe and collaborate with national governments and the United Nations to introduce animal welfare into the most pressing global debates.


Signatures so far!